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Welcome to the relaunch of the Goldilocks Blog!

Hello! And welcome to the relaunch of the Goldilocks Blog!

“Did You Know?”

As a Website Usability Specialist and Marketing Consultant, Goldilocks will take you on a journey helping you to create a really user-friendly Website and she will show you how to market your way through the “Sales Cycle” from:

  • Lead Generation
  • Nurturing those Leads
  • Product/Service Promotion
  • Customer nurturing and retention with an emphasis on “Shopping Cart Abandonment.”

Visit any of the categories below to see information Goldilocks has to share with you!


When you are a member of the Exclusive Bear E-Mail Club “You can learn a different way!”

Short and easy way to consume lessons delivered via your inbox helps you to work your way through the “sales Funnel, which includes step-by-step instructions and downloadable PDFs to keep as a useful resource.

Join the “Club” Today!

Home Page: Building Trust and Credibility

Home Page: Building Trust and Credibility

Has your company received any awards or recognition lately?

Don’t let those awards just collect dust in your office.  Put them on display!  Everybody likes working with a proven winner, so include a note about your recent recognition somewhere on your Home Page, just don’t overdo it.

Client Testimonials

Think about your own personal purchasing decisions. What is one thing that you always look for to support your decision?  Customer reviews.  If your company has positive reviews from your previous or current customers, you want those to be on display. Let your potential customers know that they should be confident in choosing you. Just as with every other element, moderation is the best policy.

Links to Social Media

Encourage your Website visitors to engage with your company on your social media outlets. Place social media buttons visibly on your Home Page, but do not be “in your face” about them.  You want to give a gentle push towards your social media, not a forceful shove. Social media followers are much more likely to revisit your Website so don’t miss out on an opportunity to generate continuous traffic.

Goldilocks hopes that you have picked up some helpful strategies to implement on your site Home Page!

Next on the Goldilocks Blog, “Did You Know?” she takes a deep dive into the following really  important discussion on the many uses of customer testimonials!

  • Testimonials and Other Social Proofs Sprinkle Generously Throughout Your Website!

In case you missed the earlier posts in this series, you can visit them now!

Goldilocks has put together a PDF for you giving you formulas and examples of the most widely successful options.

Seven Headline Formulas and Examples

  • This field is for validation purposes and should be left unchanged.

Previously on the Goldilocks Blog “Did You Know!” she discussed:

Have a great day!

Does the Home Page Headline Clearly Communicate Your Site’s Underlying Value Proposition?

When first-time visitors arrive at your site, they have a purpose in mind. They are looking for something. The job of your principal headline is to communicate quickly and clearly the primary value proposition of your site. That is to say, you need to let people know what your site is about, and why it is better than all the competing sites that offer similar products or services. This is a tough job at the best of times. But it gets harder when you burden your headline with extra duties.

So stay focused. Understand what information you need to provide for your visitors. Communicate your promise and value quickly and clearly.

Is there some unique aspect to your own company you could use as a point of differentiation?

Are you using short introductory text to clarify and expand on the main headline?

Not every value proposition can be communicated completely in ten words or less. You may be able to get close. But if you have a business that offers a number of different product or service categories, you are better off keeping your headline simple, and then using some short introductory text to expand on your message and clarify the most important points.

Place this text directly beneath your headline, so there is a natural flow from one to the other. Don’t make your readers have to search for this clarifying copy. In other words, be aware of the eye-path of your readers. If you want someone to read a block of text immediately after reading your headline, place it within the same column, with the same margins, one following directly after the other.

Goldilocks knows the importance of getting your page headlines read and not ignored because they just don’t make visitors enthusiastic about reading that given page.

So, she has put together a PDF for you giving you formulas and examples of the most widely successful options.

Seven Headline Formulas and Examples

  • This field is for validation purposes and should be left unchanged.

In case you missed the earlier posts in this series, you can visit them now

Previously on the Goldilocks Blog “Did You Know!” she discussed:

Have a great day!